Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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The importance of investing in your Fixed-Ops department and how digital marketing can contribute to its success
Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued
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How David Hobbs Honda Used AutoLeadStar to increase key sales metrics by up to 40%
How David Hobbs Honda used AutoLeadStar to increase key sales metrics by up to 40% David Hobbs Honda shares insight into how they’ve directly benefited from leveraging artificial intelligence to … Continued
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How Great Marketing Software for Car Dealers Help Warm Up Prospects
How Great Marketing Software for Car Dealers Help Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued
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Treat Your Staff the Way You Treat Your Leads
If there is one single problem that should be keeping you up at night, it’s staff retention. Staff turnover costs the average dealership $500,000 per year. It costs the auto … Continued
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Optimizing Lead Nurture with Artificial Intelligence
If you’re a regular reader of our blog, you know all about the importance of lead follow-up and nurture. You know why leads need to be nurtured, how lead nurturing … Continued
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The Great Debate: Speed vs. Quality
It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been debated for years, and … Continued
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Micro-Podcast: Quick Tips for Great Phone Follow-Up at Your Dealership
We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued
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Lead capture and nurture at all stages of the sales funnel: a roundup
Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid … Continued
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3 ways lead nurture is like online dating
When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping … Continued
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What is smart targeting, and why should your dealership care?
Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning. What is smart targeting and how can … Continued