If there is one single problem that should be keeping you up at night, it’s staff retention. Staff turnover costs the average dealership $500,000 per year. It costs the auto… Read More ›

If you’re a regular reader of our blog, you know all about the importance of lead follow-up and nurture. You know why leads need to be nurtured, how lead nurturing… Read More ›

It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been debated for years, and… Read More ›

We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on… Read More ›

Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid… Read More ›

When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping… Read More ›

Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning.  What is smart targeting and how can… Read More ›

It’s a great day when you get a lot of new leads in your dealership’s CRM. Now it’s time to follow up and start the buying conversation– but not every shopper… Read More ›

Most dealerships don’t pay much attention to early stage car shoppers. And for good reason: early stage shoppers are high up the sales funnel, researching their next car purchase, but… Read More ›

Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready… Read More ›