Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way - knowing the basics of digital marketing is essential....
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Treat Your Staff the Way You Treat Your Leads
If there is one single problem that should be keeping you up at night, it’s staff retention. Staff turnover costs the average dealership $500,000 per year. It costs the auto… Read More ›
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Optimizing Lead Nurture with Artificial Intelligence
If you’re a regular reader of our blog, you know all about the importance of lead follow-up and nurture. You know why leads need to be nurtured, how lead nurturing… Read More ›
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The Great Debate: Speed vs. Quality
It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been debated for years, and… Read More ›
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Micro-Podcast: Quick Tips for Great Phone Follow-Up at Your Dealership
We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on… Read More ›
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Lead capture and nurture at all stages of the sales funnel: a roundup
Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid… Read More ›
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3 ways lead nurture is like online dating
When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping… Read More ›
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What is smart targeting, and why should your dealership care?
Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning. What is smart targeting and how can… Read More ›
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The ultimate guide to dealership lead follow-up and nurture
It’s a great day when you get a lot of new leads in your dealership’s CRM. Now it’s time to follow up and start the buying conversation– but not every shopper… Read More ›
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AutoLeadStar Webinar: Transforming early-stage shoppers into tomorrow’s sales
Most dealerships don’t pay much attention to early stage car shoppers. And for good reason: early stage shoppers are high up the sales funnel, researching their next car purchase, but… Read More ›
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AutoLeadStar on DealerRefresh: How to Nurture High Funnel Leads Without Gutting Your BDC
Has this ever happened to your BDC or sales team? You see you got a new lead into your CRM, only to find that this lead is not yet ready… Read More ›