Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued

How David Hobbs Honda used AutoLeadStar to increase key sales metrics by up to 40% David Hobbs Honda shares insight into how they’ve directly benefited from leveraging artificial intelligence to … Continued

How Great Marketing Software for Car Dealers Help Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued

If there is one single problem that should be keeping you up at night, it’s staff retention. Staff turnover costs the average dealership $500,000 per year. It costs the auto … Continued

If you’re a regular reader of our blog, you know all about the importance of lead follow-up and nurture. You know why leads need to be nurtured, how lead nurturing … Continued

It has become an age-old question in the auto industry: when responding to a lead, what is more important, speed or quality? The issue has been debated for years, and … Continued

We’re so excited to introduce our latest: Micro-Podcasts: The Best Dealership Tips in Under Ten Minutes. We know you’re busy. We also know you need something to listen to on … Continued

Around here, we love to write about capturing and nurturing all your leads because we think it’s super-important: your lead generation efforts will pay off so much more with a solid … Continued

When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping … Continued

Smart targeting is becoming a popular term in the automotive space. But with every buzz word, it’s important to understand the actual meaning.  What is smart targeting and how can … Continued