The ability to access and use your data in new ways is quickly becoming a must-have automotive superpower. This is where the importance of APIs come into play. 

Like any new technology, CDPs have their cynics and naysayers. Let's take a look at some of the most common misconceptions and set the record straight once and for all. 

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

AutoLeadStar, the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced a $40 million growth round of financing led by Riverwood Capital.

Even as economic activity has returned to pre pandemic levels, the chip shortage has persisted.

Implementing a CDXP will allow dealers to own their first-party data and execute effective marketing strategies. 

We’re at our next technological revolution. Previously human-managed,  manual digital marketing is being replaced by tech-driven, smart marketing. 

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