We realize these next few weeks will be pivotal for the dealership business during the COVID-19 outbreak. Now more than ever, it’s time to stay competitive and capitalize on the… Read More ›

Your ad strategy is the secret sauce to your success– getting more qualified traffic to your site means more potential leads and sales for your dealership. And we all know… Read More ›

In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in… Read More ›

Do you have access to a performance acquisition report? If you’re like most dealers, you’re investing a large percentage of your digital marketing dollars in traffic acquisition. You have ads… Read More ›

While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed… Read More ›

If you’re like most dealerships, successful marketing and advertising is on your list of priorities for 2020. The problem? There are so many myths about what success actually means that… Read More ›

A new way to create, manage, and optimize your ads on social media.  As a marketer, there’s plenty to do. Creating the right ads for many types of customer intents,… Read More ›

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential.… Read More ›

One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set… Read More ›

Google Ads and Google Analytics might be the most powerful tools in digital marketing, but if you’re not connecting the two, you are probably missing out on meaningful data and… Read More ›