Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it's ever-changing technology, the way we track and target shoppers, or the metrics we use...
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Social Targeting Challenges in 2022
Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued
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Top 5 Reasons your dealership should be using a CDXP
A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued
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Announcing the AutoLeadStar CDXP
Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued
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6 things to check before launching your next marketing campaign
There are a lot of things to consider when launching a new marketing campaign. While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued
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The importance of investing in your Fixed-Ops department and how digital marketing can contribute to its success
Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued
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The importance of VIN-level marketing
When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued
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The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising
The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen … Continued
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How David Hobbs Honda Used AutoLeadStar to increase key sales metrics by up to 40%
How David Hobbs Honda used AutoLeadStar to increase key sales metrics by up to 40% David Hobbs Honda shares insight into how they’ve directly benefited from leveraging artificial intelligence to … Continued
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How Walser Honda Used AutoLeadStar to Increase Their Leads by 33% Despite a Global Pandemic
How Walser Honda Used AutoLeadStar to Increase Their Leads by 33% Despite a Global Pandemic Walser shares insight on how they’ve directly benefited from switching over to an automated platform … Continued
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How Great Marketing Software for Car Dealers Help Warm Up Prospects
How Great Marketing Software for Car Dealers Help Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued