Advertising in 2022 Digital marketing in automotive has always been both exciting and challenging. Whether it’s ever-changing technology, the way we track and target shoppers, or the metrics we use … Continued

A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued

Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued

There are a lot of things to consider when launching a new marketing campaign.  While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued

Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed … Continued

When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued

The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen … Continued

How David Hobbs Honda used AutoLeadStar to increase key sales metrics by up to 40% David Hobbs Honda shares insight into how they’ve directly benefited from leveraging artificial intelligence to … Continued

How Walser Honda Used AutoLeadStar to Increase Their Leads by 33% Despite a Global Pandemic Walser shares insight on how they’ve directly benefited from switching over to an automated platform … Continued

How Great Marketing Software for Car Dealers Help Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued