CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.
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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty. -
The Dealer’s Guide to Choosing a CDP
As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership. -
4 Steps Dealers Can Take To Start Using Their First-Party Data
By using first-party data to build a strong marketing strategy and create better customer experiences, your dealership can save money while making money. -
Get the Picture: Why a 360° Customer View is Essential for Dealership Success
A 360° customer view can offer your dealership deep insight on how to drastically improve the way you do business by creating easy to read, data-rich profiles of your shoppers. -
Debunking Common Misconceptions About Customer Data Platforms
Like any new technology, CDPs have their cynics and naysayers. Let's take a look at some of the most common misconceptions and set the record straight once and for all. -
Understanding the Relationship Between a CRM and a CDP
A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM. -
The Importance of Data Connectivity & Orchestration in 2023
Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues. -
One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences. -
5 Questions Your Dealership Should Ask When Deciding on the Best CDP
If your dealership wants to migrate to a CDP system, these are the essential questions to ask when beginning your search for the right platform. -
What is a Customer Data Platform? The Ultimate Guide to Automotive CDPs
Over time your CRM gets loaded with junk, duplicate leads, and cold leads that go unnoticed. This is where the CDP comes in.