A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.

Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues.

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

If your dealership wants to migrate to a CDP system, these are the essential questions to ask when beginning your search for the right platform.

Over time your CRM gets loaded with junk, duplicate leads, and cold leads that go unnoticed. This is where the CDP comes in.

While the shock waves continue to reverberate from the last iOS update, one thing remains clear: this isn’t a storm to weather or a trend that will pass.

Implementing a CDXP will allow dealers to own their first-party data and execute effective marketing strategies. 

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