CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty.
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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliver hyper-personalized, omni-channel customer experiences that increase sales and drive customer loyalty. -
AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships' consumer experience offerings. -
How to Streamline Your Dealership’s Inventory Management
Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues. -
The Importance of Public APIs in Automotive
The ability to access and use your data in new ways is quickly becoming a must-have automotive superpower. This is where the importance of APIs come into play. -
The Dealer’s Guide to Choosing a CDP
As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership. -
5 Ways To Maintain Data Hygiene At Your Dealership
With the right data governance and hygiene practices in place at your dealership, you can keep your first-party customer data clean, organized, and accurate, allowing you to confidently use your data in building customer loyalty and improving dealership operations. -
4 Steps Dealers Can Take To Start Using Their First-Party Data
By using first-party data to build a strong marketing strategy and create better customer experiences, your dealership can save money while making money. -
Get the Picture: Why a 360° Customer View is Essential for Dealership Success
A 360° customer view can offer your dealership deep insight on how to drastically improve the way you do business by creating easy to read, data-rich profiles of your shoppers. -
Debunking Common Misconceptions About Customer Data Platforms
Like any new technology, CDPs have their cynics and naysayers. Let's take a look at some of the most common misconceptions and set the record straight once and for all. -
Understanding the Relationship Between a CRM and a CDP
A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.