The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen...
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Post COVID-19 Emerging Markets for Automotive
With social distancing and stay-at-home orders still in place, consumer behavior has shifted to online, leaving dealerships eager to transform their marketing strategies and leverage their websites for most of … Continued
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Should I buy my own name on Google Ads?
You’ve most likely seen this question debated on countless blogs, forums, or popular automotive pages: should I buy my own name on Google ads? Like many dealers using Google Ads … Continued
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Voice of the Car Buyer: COVID-19 Report
With stay at home orders and lockdowns increasing, fewer shoppers are stepping foot into dealerships. Without the advantage of face-to-face sales, it’s easy to lose sight of your customers. What … Continued
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FREE DEALER RELIEF RESOURCES: Supporting Auto Through COVID-19
In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks. … Continued
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AutoLeadStar creates COVID-19 features for dealers
After attending live auto events in response to COVID-19 and industry expert panels, we’re confident that automotive is going to recover, and we’re doing everything in our power to make … Continued
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The latest on everything you should be following for COVID-19 in Automotive
COVID-19 Automotive Roundup The challenges that COVID-19 present is endless. And while this is an uncertain time to say the least, our team at AutoLeadStar is motivated to give dealers … Continued
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Tracking Events in Google Analytics: Dealer Edition
In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in … Continued
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The Past, Present, and Future of Paid Search: How your dealership can prepare for the evolution of SEM to stay competitive
While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed … Continued
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13 Digital Marketing Terms Every Internet Manager Should Know
Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential. … Continued
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How to Leverage Google’s Micro-Moments for the Best Marketing Strategy
One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set … Continued