The term UX, or user experience, is popular in the world of software design, as app developers hammer out the best ways for users to interact with their products. But… Read More ›

Google recently researched the shopping patterns of early autoshoppers– those in the initial stages of research, gathering information about what car to buy and where to buy it– and made… Read More ›

Did you know that the illustrious presidents of the past had a lot to say about conversion rate optimization? Of course you did. What would a self-respecting 18th century general… Read More ›

Thanksgiving is here! As you gear up for food, football, and family time, here are five things your dealership can be thankful for: The arrival of Black Friday and the… Read More ›

Dealership employee retention has declined over the past few years, according to a recent NADA study. Maybe your own dealership has suffered, maybe your employees are so happy they break… Read More ›

As the automotive industry rises to the digital occasion, there are a lot of buzz words that get thrown around- machine learning for your internet sales, conquesting your competitors, or… Read More ›

As car buying has steadily moved online, many auto sales teams haven’t kept pace. Today, Internet leads account for up to 20% of new vehicle sales. A 2015 survey from… Read More ›

It’s that time of year again.  Big sales, “Super Bowl” atmosphere, BBQs and cookouts.  But all for what?  To engage every lead that walks into your Showroom on this Memorial… Read More ›

When you think about your primary sources of online leads, you may be thinking of third-party vendor sites, or even optimizing your own site for lead capture. Don’t overlook another… Read More ›

If you’re an auto Sales Manager, a large chunk of the dealership’s success is resting on your shoulders. Your department generates the highest revenue for the dealership, so a there… Read More ›