Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.
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One Size Doesn’t Fit All: How Smart VIN-Level Marketing Can Elevate Your Dealership
Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences. -
How the CDXP Impacted the Automotive Industry & Where it’s Headed in 2023
Between the impending elimination of third-party cookies and the shifting economic winds, forward thinking dealers will be looking to future-proof their dealerships and bolster their businesses. The CDXP can help. -
AutoLeadStar Raises $40 Million Growth Round Led by Riverwood Capital
AutoLeadStar, the digital customer data and experience platform for the automotive industry that transforms the way cars are sold, announced a $40 million growth round of financing led by Riverwood Capital. -
ASOTUCON 2022: These Are a Few of My Favorite Things
From the venue to the guest list to the panel-style workshops, this conference lived up to its infamous tagline, “the rebirth of the automotive conference." -
Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.
What are you doing to ensure your dealership stays on top of the market through the inventory shortage? -
Car Inventory Shortage Updates (2023)
Even as economic activity has returned to pre pandemic levels, the chip shortage has persisted. -
5 Questions Your Dealership Should Ask When Deciding on the Best CDP
If your dealership wants to migrate to a CDP system, these are the essential questions to ask when beginning your search for the right platform. -
What is a Customer Data Platform? The Ultimate Guide to Automotive CDPs
Over time your CRM gets loaded with junk, duplicate leads, and cold leads that go unnoticed. This is where the CDP comes in. -
Social Targeting Challenges in 2022
While the shock waves continue to reverberate from the last iOS update, one thing remains clear: this isn’t a storm to weather or a trend that will pass. -
Top 5 Reasons your dealership should be using a CDXP
Implementing a CDXP will allow dealers to own their first-party data and execute effective marketing strategies.