With social distancing and stay-at-home orders still in place, consumer behavior has shifted to online, leaving dealerships eager to transform their marketing strategies and leverage their websites for most of … Continued

You’ve most likely seen this question debated on countless blogs, forums, or popular automotive pages: should I buy my own name on Google ads? Like many dealers using Google Ads … Continued

With stay at home orders and lockdowns increasing, fewer shoppers are stepping foot into dealerships. Without the advantage of face-to-face sales, it’s easy to lose sight of your customers. What … Continued

In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks.  … Continued

After attending live auto events in response to COVID-19 and industry expert panels, we’re confident that automotive is going to recover, and we’re doing everything in our power to make … Continued

COVID-19 Automotive Roundup The challenges that COVID-19 present is endless. And while this is an uncertain time to say the least, our team at AutoLeadStar is motivated to give dealers … Continued

In the spirit of transparency and understanding your data, AutoLeadStar knows how important it is for dealers to see everything that happens on their website in their reports, including in … Continued

While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed … Continued

Whether you’re a GM, an internet manager, a BDC manager, or involved in your dealerships’ marketing strategy in some other way – knowing the basics of digital marketing is essential. … Continued

One of the biggest marketing mistakes is treating online shoppers the same as offline shoppers. E-commerce isn’t just “traditional consumerism” on a different platform – it’s a whole new set … Continued