Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships' consumer experience offerings.
-
AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships' consumer experience offerings. -
How to Streamline Your Dealership’s Inventory Management
Strategic management and optimization of your dealership’s inventory can help you better meet your customers needs, reduce costs, and increase your revenues. -
Leading CDXP AutoLeadStar Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences
AutoLeadStar and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry. -
The Importance of Public APIs in Automotive
The ability to access and use your data in new ways is quickly becoming a must-have automotive superpower. This is where the importance of APIs come into play. -
The Dealer’s Guide to Choosing a CDP
As customer-centricity becomes increasingly important for businesses worldwide, a CDP is an essential tool for dealerships looking to stay ahead of the competition. Our comprehensive guide can help you find the right CDP for your dealership. -
5 Ways To Maintain Data Hygiene At Your Dealership
With the right data governance and hygiene practices in place at your dealership, you can keep your first-party customer data clean, organized, and accurate, allowing you to confidently use your data in building customer loyalty and improving dealership operations. -
4 Steps Dealers Can Take To Start Using Their First-Party Data
By using first-party data to build a strong marketing strategy and create better customer experiences, your dealership can save money while making money. -
Debunking Common Misconceptions About Customer Data Platforms
Like any new technology, CDPs have their cynics and naysayers. Let's take a look at some of the most common misconceptions and set the record straight once and for all. -
Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership
In today’s world where private data is collected on the web, we are no strangers to the occasional data security breach or leak. The world’s largest companies have been hit … Continued
-
Understanding the Relationship Between a CRM and a CDP
A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.