We realize these next few weeks will be pivotal for the dealership business during the COVID-19 outbreak. Now more than ever, it’s time to stay competitive and capitalize on the potential surge of interest in private transportation in the aftermath of these upcoming months.
As a reaction to this reality, we’re working diligently to mold our product and give dealerships actionable solutions so they don’t lose marketing momentum. We believe our best contribution to your resilience is to deliver features, data, and resources that you can leverage while navigating through the unknown. All of our tools are centered around helping dealers automate more so they can cut manual and maximize their staff, even with limited resources and hours.
Here’s what we’re doing:
We’ve created several Corona crisis-specific messaging and templates that are available as options in our Acquire tool. Now you’re able to let your customers know you’re open for business and are sensitive to their concerns. These templates are available for Google Ads search, display, and social advertising.
Don’t have Acquire? Reach out here and we’ll set you up with an expert from our team. We’re also happy to share free ad templates if you want to set this up yourself.
Our tool Connect now offers a COVID-specific module called “Quick React” that appears on the first page a visitor sees on your website. While many customers may be concerned about physically being in your showroom while practicing social distance, this module ensures that they can still do business with you. We’ve also made this communication even more flexible so you can redirect the messages to any URL, like an express store you’re trying to promote to increase home deliveries, or special vehicle cleaning you may be running.
We’re also populating OEM incentives from multiple sources so you can automatically communicate these incentives to shoppers. Connect automatically updates your messaging with OEM offers in real time so you can avoid the long hours of uploading specials, updating prices, and adding disclaimers.
Don’t have Connect? Reach out here and we’ll set you up with an expert from our team.
Most recently, we’ve released Deferral Payment Services. Now you’re able to connect OEM offered payment deferral offers or create your own custom deferral offers for in-market shoppers that are wanting a car but require flexible payment plans to move forward. Our Acquire tool will generate and run multiple ad templates for the respective offers, while our Connect tool will display this offer to the relevant shoppers at the right time.
As we navigate through a new normal, our product experts are committed to staying creative in order to give dealers the opportunity to thrive during these confusing, unprecedented times. From all of us at AutoLeadStar, stay healthy and safe.