Let’s talk about success. That glorious feeling when a marketing strategy actually seems to be working– customers are coming into your store, cars are being sold, and you’re just about … Continued

The typical business’s social media strategy incorporates both paid and organic posting. With paid advertising, stores can target their content to a highly-specific audience, allowing them to reach the right … Continued

Sometimes digital marketing can be a bit frustrating. It’s easy to feel like every time you decide to invest in something, something else happens to make it ineffective or difficult. … Continued

It’s the age-old question of all social media managers: what is the absolute best time to post on Facebook? Well, it might not be age-old, considering Facebook has only existed … Continued

Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then, technology happened. Digital marketing … Continued

Ashley Marbery, Director of Retail Performance at ZMOT, works with dealerships across the United States, Mexico, and Canada to bring them integrated digital marketing and retail sale solutions and strategies … Continued

As a dealership, your goal is pretty simple: to sell more cars. Your staff is divided into teams and departments, each playing a role in order to accomplish this goal. … Continued

AutoLeadStar CEO Aharon Horwitz sat down with Ryan Gerardi to talk about how your dealership’s social media strategy must adapt to today’s changing landscape, and how artificial intelligence can help … Continued

Many dealerships have a complicated relationship with email marketing. On the one hand, when done right, it can be one of the most efficient and effective marketing channels your dealership … Continued

Being in the auto industry, we see lots of dealership websites and social media pages. We’ve seen some really impressive pages, boasting a wide variety of content featuring engaging images … Continued