The Importance of Effective Inventory Management for Car Dealerships Is your dealership tracking your inventory effectively? You are likely regularly and aggressively tracking the ins and outs of your inventory,...
-
The ABC’s of A/B Testing
Let’s talk about success. That glorious feeling when a marketing strategy actually seems to be working– customers are coming into your store, cars are being sold, and you’re just about … Continued
-
INFOGRAPHIC: 10 Automotive Social Media Content Ideas Your Dealership Should be Publishing
The typical business’s social media strategy incorporates both paid and organic posting. With paid advertising, stores can target their content to a highly-specific audience, allowing them to reach the right … Continued
-
Automotive Online Reputation Management: Controlling the Uncontrollable
Sometimes digital marketing can be a bit frustrating. It’s easy to feel like every time you decide to invest in something, something else happens to make it ineffective or difficult. … Continued
-
The Best Time to Post on Facebook, for Your Dealership
[This post was updated in July 2022] It’s the age-old question of all social media managers: what is the absolute best time to post on Facebook for your dealership? Well, … Continued
-
Your Dealership and an Omnichannel Approach: A Customer’s Tale
Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then, technology happened. Digital marketing … Continued
-
A Conversation with Ashley Mabery, Director of Retail Performance at ZMOT
Ashley Marbery, Director of Retail Performance at ZMOT, works with dealerships across the United States, Mexico, and Canada to bring them integrated digital marketing and retail sale solutions and strategies … Continued
-
The 4 U’s of Content Marketing for Dealerships
As a dealership, your goal is pretty simple: to sell more cars. Your staff is divided into teams and departments, each playing a role in order to accomplish this goal. … Continued
-
[VIDEO] Organic Social Media – Is It Worth the Hassle?
AutoLeadStar CEO Aharon Horwitz sat down with Ryan Gerardi to talk about how your dealership’s social media strategy must adapt to today’s changing landscape, and how artificial intelligence can help … Continued
-
5 Ways Your Dealership Can Make the Most of Email Marketing Campaigns
Many dealerships have a complicated relationship with email marketing. On the one hand, when done right, it can be one of the most efficient and effective marketing channels your dealership … Continued
-
The Top 7 Rookie Mistakes Every Dealership Social Media Manager Should Avoid
Everything you need to avoid when running social media for dealerships [Updated July 2022] Being in the auto industry, we see lots of dealership websites and social media pages. We’ve … Continued