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    I can’t say enough good things about AutoLeadStar! It has significantly improved the quality of our internet leads because of its outstanding visual presentation on both mobile and desktop. AutoLeadStar has very quickly become an integral part of our site and success.

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      How to Streamline Your Dealership’s Inventory Management

      The Importance of Effective Inventory Management for Car Dealerships Is your dealership tracking your inventory effectively? You are likely regularly and aggressively tracking the ins and outs of your inventory,...

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      Author: Penina

      1. The ABC’s of A/B Testing

        By: Penina

        Let’s talk about success. That glorious feeling when a marketing strategy actually seems to be working– customers are coming into your store, cars are being sold, and you’re just about … Continued

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        Digital Marketing
      2. INFOGRAPHIC: 10 Automotive Social Media Content Ideas Your Dealership Should be Publishing

        By: Penina

        The typical business’s social media strategy incorporates both paid and organic posting. With paid advertising, stores can target their content to a highly-specific audience, allowing them to reach the right … Continued

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        Social
      3. Automotive Online Reputation Management: Controlling the Uncontrollable

        By: Penina

        Sometimes digital marketing can be a bit frustrating. It’s easy to feel like every time you decide to invest in something, something else happens to make it ineffective or difficult. … Continued

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        Digital Marketing
      4. The Best Time to Post on Facebook, for Your Dealership

        By: Penina

        [This post was updated in July 2022] It’s the age-old question of all social media managers: what is the absolute best time to post on Facebook for your dealership? Well, … Continued

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        Social
      5. Your Dealership and an Omnichannel Approach: A Customer’s Tale

        By: Penina

        Life used to be simple. A customer would visit a few dealerships, look at some vehicles, bargain for the best price, and buy a car. Then, technology happened. Digital marketing … Continued

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        Digital Marketing
      6. A Conversation with Ashley Mabery, Director of Retail Performance at ZMOT

        By: Penina

        Ashley Marbery, Director of Retail Performance at ZMOT, works with dealerships across the United States, Mexico, and Canada to bring them integrated digital marketing and retail sale solutions and strategies … Continued

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        Industry Interviews
      7. The 4 U’s of Content Marketing for Dealerships

        By: Penina

        As a dealership, your goal is pretty simple: to sell more cars. Your staff is divided into teams and departments, each playing a role in order to accomplish this goal. … Continued

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        Digital Marketing
      8. [VIDEO] Organic Social Media – Is It Worth the Hassle?

        By: Penina

        AutoLeadStar CEO Aharon Horwitz sat down with Ryan Gerardi to talk about how your dealership’s social media strategy must adapt to today’s changing landscape, and how artificial intelligence can help … Continued

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        Social
      9. 5 Ways Your Dealership Can Make the Most of Email Marketing Campaigns

        By: Penina

        Many dealerships have a complicated relationship with email marketing. On the one hand, when done right, it can be one of the most efficient and effective marketing channels your dealership … Continued

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        Digital Marketing
      10. The Top 7 Rookie Mistakes Every Dealership Social Media Manager Should Avoid

        By: Penina

        Everything you need to avoid when running social media for dealerships [Updated July 2022] Being in the auto industry, we see lots of dealership websites and social media pages. We’ve … Continued

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        Social
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