A customer data platform, commonly referred to as a CDP, provides a comprehensive window into the customer’s behavior and insights through a centralized data platform. It allows you to securely … Continued

Today we are launching a new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP), which allows Dealers to consolidate all their customer data … Continued

Introduction Every technological revolution has a transition period. If you think about when cars were first invented, they shared the road with horses and buggies. It wasn’t until the end … Continued

Over the last decade, automotive marketing agencies made sense. They offered you plenty of benefits that at the time were “tailor-made” for your dealership and promised an unparalleled partnership and … Continued

There are a lot of things to consider when launching a new marketing campaign.  While it’s exciting, every step is important to make sure you have tight, personalized targeting. We’ve … Continued

How David Hobbs Honda used AutoLeadStar to increase key sales metrics by up to 40% David Hobbs Honda shares insight into how they’ve directly benefited from leveraging artificial intelligence to … Continued

How Walser Honda Used AutoLeadStar to Increase Their Leads by 33% Despite a Global Pandemic Walser shares insight on how they’ve directly benefited from switching over to an automated platform … Continued

How Great Marketing Software for Car Dealers Help Warm Up Prospects Consumers have always had high expectations when it comes to online shopping. Amazon, Netflix, and Zappos have conditioned shoppers … Continued

How Car Dealers Can Get More Sales Leads in 2021 As we all know, it’s no longer about how many leads you get, but rather, where your leads are coming … Continued

5 Things Auto Dealerships Can Do to Improve Their Digital Marketing Lately it can feel like a war-zone in the digital space as dealers compete with seasoned tech giants that … Continued