A Customer Data Platform is built on technology that cleans, sorts, and consolidates a business’s data sources in order to build a full picture of their customer behavior. The platform typically integrates multiple data sources including a dealership’s CRM.

Machine learning can help your dealership transform your first-party data into targeted, personalized marketing experiences at scale and turn your CRM into a money making machine.

Shoppers expect a fully personalized experience every time they engage with your business. Data connectivity and orchestration can help your dealership provide that experience, directly increasing your revenues.

Instead of using a one size fits all marketing strategy, your dealership should consider a method that involves targeting leads with hyper-personalized VIN specific ads to create targeted, relevant shopper experiences.

From the venue to the guest list to the panel-style workshops, this conference lived up to its infamous tagline, “the rebirth of the automotive conference."

MIAMI, FL–October 6, 2021 –  AutoLeadStar, a global company offering a connected automation platform to accelerate growth in the auto dealer segment, announced today Dealer Inspire alum Mike Colacchio has … Continued

When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued

Social Distance and the Car Buyer This post was written by Louis Tuchman We are living in uncertain times, as the novel Coronavirus continues to disrupt our way of life. … Continued

It’s the difference between minutes and days, forgetting and never needing to remember. It’s automation vs. manual.  When you think about your marketing strategy, if you’re not thinking about a … Continued

Do you have access to a performance acquisition report? If you’re like most dealers, you’re investing a large percentage of your digital marketing dollars in traffic acquisition. You have ads … Continued