Fixed Ops is critical to the success of a dealership. According to NADA’s 2020 dealership financial profile, almost half of the average franchise dealership’s gross profit is from its fixed...
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The importance of VIN-level marketing
When shoppers come into your showroom, you have the chance to assess the buyer and find the perfect match for their needs. You’re not limited to a certain number of … Continued
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Social Distance and the Car Buyer
Social Distance and the Car Buyer This post was written by Louis Tuchman We are living in uncertain times, as the novel Coronavirus continues to disrupt our way of life. … Continued
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If you’re not automating these things, are you still slicing your own bread?
It’s the difference between minutes and days, forgetting and never needing to remember. It’s automation vs. manual. When you think about your marketing strategy, if you’re not thinking about a … Continued
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NEW: Performance Acquisition Report
Do you have access to a performance acquisition report? If you’re like most dealers, you’re investing a large percentage of your digital marketing dollars in traffic acquisition. You have ads … Continued
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The Past, Present, and Future of Paid Search: How your dealership can prepare for the evolution of SEM to stay competitive
While we can’t imagine a world without Google or Siri, paid advertising actually started way before these trends. The first documented paid advertising platform was called Planet Oasis, and existed … Continued