(Post by Aharon Horwitz, AutoLeadStar CEO) At AutoLeadStar, we’ve quietly built the automotive industry’s most advanced platform for dealer-driven marketing. On the eve of NADA 2020, I wanted to share… Read More ›

When you think about your primary sources of online leads, you may be thinking of third-party vendor sites, or even optimizing your own site for lead capture. Don’t overlook another… Read More ›

Most dealerships use some sort of lead capture form to engage visitors and capture valuable lead information. Many are also using chat boxes to get the conversation going with potential customers. Nevertheless,… Read More ›

Targeting is the name of the game for automotive digital marketing, especially when it comes to social selling. Implementing social campaigns to get the maximum return on investment can be… Read More ›

If you’re an auto Sales Manager, a large chunk of the dealership’s success is resting on your shoulders. Your department generates the highest revenue for the dealership, so a there… Read More ›

It’s an unfortunate reality that each time a sales rep fails to make a sale, there is a good chance you will lose that customer to a competing dealership. Don’t be surprised that… Read More ›

Opportunities are endless for modern dealers looking for online leads. Your dealership is likely using a combination of approaches, including third-party lead resources like Edmunds or Kelley Blue Book, paid advertising  and… Read More ›

There is probably no need to tell you how important search engine marketing is to your success as a car dealership. In 2014 alone, search made up 50% of all… Read More ›

We speak to car dealers across the United States every single day. Each dealership has its own unique story; the successes along the way, the combination of unique personalities working… Read More ›