The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Aged inventory is one of the biggest pain points for dealers: the flooring costs, the lot rot, frozen...
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An Exciting Feature Update: Compare Your Data
Continuing the recent themes of data visibility, portability, and transparency, I am so excited to share with you that we just released “Compare” across all of our platforms. Something one of … Continued
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What We Believe About Automotive Dealership Marketing on the Eve of NADA 2020
(Post by Aharon Horwitz, AutoLeadStar CEO) At AutoLeadStar, we’ve quietly built the automotive industry’s most advanced platform for dealer-driven marketing. On the eve of NADA 2020, I wanted to share … Continued
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How to Make Your Service Department a Goldmine for Sales
When you think about your primary sources of online leads, you may be thinking of third-party vendor sites, or even optimizing your own site for lead capture. Don’t overlook another … Continued
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4 ways your lead capture offers can lead your dealership to victory
Most dealerships use some sort of lead capture form to engage visitors and capture valuable lead information. Many are also using chat boxes to get the conversation going with potential customers. Nevertheless, … Continued
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How to Social Sell the Heck out of your Dealership
Targeting is the name of the game for automotive digital marketing, especially when it comes to social selling. Implementing social campaigns to get the maximum return on investment can be … Continued
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7 Ways to Be a Better Leader
If you’re an auto Sales Manager, a large chunk of the dealership’s success is resting on your shoulders. Your department generates the highest revenue for the dealership, so a there … Continued
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5 steps to prevent your leads from choosing your competitors
It’s an unfortunate reality that each time a sales rep fails to make a sale, there is a good chance you will lose that customer to a competing dealership. Don’t be surprised that … Continued
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Your website traffic: the most overlooked lead resource you have
Opportunities are endless for modern dealers looking for online leads. Your dealership is likely using a combination of approaches, including third-party lead resources like Edmunds or Kelley Blue Book, paid advertising and … Continued
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SEO: only half of the story?
There is probably no need to tell you how important search engine marketing is to your success as a car dealership. In 2014 alone, search made up 50% of all … Continued
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The good, the less good and the ugly: using insight to get the BEST leads from your website
We speak to car dealers across the United States every single day. Each dealership has its own unique story; the successes along the way, the combination of unique personalities working … Continued